It’s finally happened. After almost a year or planning, design, and testing, we are very excited to announce the arrival of our brand new Online Toys Australia website. It’s less than a day old (as we write this) and already we are seeing positive comments coming through from some of our loyal fans and first time visitors.
The launch of our brand new toy website is everything we hoped for and we hope you’ll agree that it’s a massive improvement over the old website in terms of speed, looks, and ease of use.
For one thing, we’ve added a ‘Save’ function to help customers identify and save toys that they can review later or add to their wishlist or shopping cart. It’s such a simple feature, yet its also very useful and can save tou a tonne of time sifting, sorting and choosing just the right toy(s). So go ahead and try it. You’ll find the ‘Save’ link on every product in our store.
We’ve also revamped the Customer Reward Points system. Now, whenever you are logged in and wish to make a purchase, simply click on the ‘Redeem your reward Points’ link, enter the amount of points you wish to use (the website will also show you how many points are available in your account) and click the ‘Redeem’ button. The website will then automatically calculate and include the discount to your order! It’s super easy use and can be hugely ‘rewarding’!
Our new website is now 100% mobile friendly which means you can enjoy all of the desktop functions and features on just about any device you might have. The website will adjust to any screen size either in portrait or landscape modes and even allow you to zoom in for a closer look. It’s a huge improvement over the old store in so many ways.
Many customers said they loved our old website, however, experts kept telling us that it was too cluttered, and that some of the pages looked too ‘busy’. Fortunately for them, and everyone else, we saw the light and decided to open up the space by giving our customers only what they need and remove anything they don’t. We’re sure that it will make everyone’s shopping experience much easier on the eyes!
The new website has eliminated many of the ‘barriers’ when it came to the checkout. Some of our customers actually found the experience a little troublesome so it is with great pleasure that we inform everyone that our new checkout is also much improved. And with our all-new, auto-fill address system, incomplete and inaccurate addresses are a thing of the past. For example, just begin typing the shipping address and the website will automatically suggest suitable matches with every keystroke you make.
How about trying the new ‘drag and drop’ function when adding a product to the cart. It’s different and pretty cool at the same time. Simply click and hold any product thumbnail and drag it to the side of the page and watch what happens!
Have you notice our thumbnails are now much larger? Well, they’re almost 80% larger actually. Compared to the old website we think it’s a massive step forward. Now you can browse our product range to SEE and clearly identify all the products at a single glance. You can throw away the magnifying glass now!
Now we get to the best part. Our new search and advanced filter system is sure to make your shopping a breeze. Customers will no longer need to browse through hundreds of pages of products to find the perfect gift thanks to the powerful filters that are at your disposal. Customers can now narrow down their search criteria by simply selecting the appropriate filers that suit their needs. Which means a say 100 page search result, for example, all of the sudden becomes just a one or two page list!
So have a look around. Let us know what you think and don’t hesitate to contact us if anything is not quite right.